In order to adapt to the communication trend in the Internet media era, the company’s sales department and marketing planning department jointly launched the “Sales Personal IP Creation Plan”, which helps sales staff to shape a unique personal style through a series of short video creations, and enhance the brand’s influence on overseas social media, including LinkedIn, Facebook, YouTube, Twitter, Wattsup，and Instagram.
In the plan, each salesperson will create a differentiated IP image based on their own characteristics: the humorous and funny type attracts the audience with relaxed and lively content, the gentle and patient type wins the trust of customers through detailed answers, and the rigorous and professional type establishes industry authority through dry goods sharing. At present, the team is continuing to explore content style, shooting form and communication strategy, and gradually optimize the positioning and expression of personal IP.
This innovative measure not only enhances the Internet marketing capabilities of the sales team, but also provides customers with a more vivid and personalized interactive experience. In the future, the company will continue to promote IP incubation, help the sales team stand out in the wave of digitalization, and achieve a win-win growth for brands and individuals!
